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Marketing Personalization – Losing Sight of the Destination

Over that last five to ten years, Marketing has been placing a strong emphasis on creating personalized experiences but, in doing so, , might have overlooked the overall picture of delivering tangible results
Posted by Dudley Backhouse
in

The Future of Patient Communication: Are We Keeping Up?

Patients no longer wait for information—they seek it, consume it, and demand immediate access to care. The question is: are healthcare providers adapting fast enough?