Marketing Personalization – Losing Sight of the Destination
Over that last five to ten years, Marketing has been placing a strong emphasis on creating personalized experiences but, in doing so, , might have overlooked the overall picture of delivering tangible results
Dudley Backhouse - March 12, 2025
Avoiding Privacy and Security Risk with AI
Avoiding Privacy and Security Risk with AI What has your organization done to ensure data privacy and security while beginning to explore AI? Marketing campaign automation using AI is frequently...
March 12, 2025
US Justice and Walled-Garden Marketing
The US Justice Department recently declared Google a monopoly, signalling a big change in the in the landscape of digital platform dominance. Google’s position has...
March 10, 2025
Posted by Palak Padariya
in Optimization
in Optimization
Unlocking Conversion Potential: The Power of A/B Testing and Data-Driven Decisions
A website is more than just an online presence—it’s the first impression, the decision-maker, and the key to driving conversions. In today’s fast-paced digital landscape, users expect seamless, engaging, and highly optimized experiences.[…]
April 26, 2024
Posted by Dudley Backhouse
in AI
in AI
The Future of Patient Communication: Are We Keeping Up?
Patients no longer wait for information—they seek it, consume it, and demand immediate access to care. The question is: are healthcare providers adapting fast enough?
April 26, 2024
