As organizations adopt new marketing tools and channels, they often face data fragmentation across platforms and teams, making it difficult to coordinate efforts and operate efficiently. Without alignment across media and technology, executing personalized, scalable marketing becomes increasingly complex.
SAESO helps clients build the foundations for effective marketing orchestration by integrating the right platforms, enabling seamless campaign delivery across channels, and creating data flows that support timely and relevant engagement.
SAESO guides client teams through integration complexity, data readiness, and capability planning to ensure that orchestration stack aligns with business goals. From implementing and managing Customer Data Platforms (CDPs) and Digital Experience Platforms (DXPs) to connecting first-party data and campaign tools, we help brands execute personalized marketing experiences at scale.
We align media planning with the broader customer journey to execute campaigns with precision — accounting for unit economics and audience lifetime value. Our work spans across marketing, technology, and engineering teams to ensure that campaigns are continuously optimized through connected systems and shared visibility.
SAESO plans for compliance concerns from day one so that technology decisions do not happen in a vacuum. Focusing on achievable strategies, aligned with business vision, SAESO delivers outcomes in the shortest timeframe possible and with minimal risk. Our deep experience with platforms like Salesforce, Braze, and HubSpot allows us to support implementation and strategic decision-making. We understand how orchestration platforms intersect with media execution, data compliance, and user experience — and ensure the right teams have access to the right tools and insights to move quickly and collaboratively.
With the right marketing orchestration foundation in place, organizations move faster, optimize campaigns more effectively, and unlock higher returns on paid media. By unifying customer data and simplifying execution across tools and teams, SAESO helps clients build personalized campaigns that are measurable, compliant, and responsive to business needs.
“We’ve been using the Synapse app and dashboard for several months now, and it’s been a game-changer for our business. The seamless integration of customer data and analytics has allowed us to gain valuable insights into our customers’ needs and preferences, enabling us to tailor our services more effectively.”