Linkwell Health, a content-driven consumer engagement company, partnered with SAESO to optimize digital engagement in a highly regulated healthcare environment — aiming to shift members toward a higher-value channel for home health assessments.
Linkwell needed to demonstrate that its digital channel was more effective than traditional call center outreach in driving home health assessment visits. With thirty health plans under strict regulatory oversight, the challenge wasn’t just execution—it was measurement, attribution, and proving lift with confidence.
SAESO developed a robust data framework that supported the measurement of true channel impact. Operating across diverse health plan environments, we identified the data elements necessary to segment populations, personalize journeys, and optimize conversion. This structured approach enabled Linkwell to surface meaningful performance insights and confidently demonstrate value to both internal stakeholders and their client, Matrix.
By enabling precise measurement and segmentation, SAESO helped Linkwell showcase a 19% increase in completed home health assessments—helping validate the effectiveness of their digital channel.
