SilverSneakers, a leading provider of wellness programs and fitness solutions, partnered with SAESO to increase engagement with their virtual fitness offerings.
As the wellness landscape shifted post-pandemic, virtual fitness gained traction. Tivity needed to ensure this momentum translated into increased utilization of their high margin virtual fitness offering.
SAESO analyzed evolving member behavior and broader industry trends to identify a new audience segment with high potential for virtual engagement. By aligning media strategy with these insights, we orchestrated targeted activation across platforms — bridging the gap between data, marketing goals, and media execution. Ou timely approach drove more qualified traffic to virtual fitness classes — increasing engagement and long-term value.
The high-value audience boosted virtual participation and lifted the ROI on paid media. The results validate the power of aligning media strategy with market and behavioral insights.