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Generating Post-Transaction Business Value

Peerfit logo
Client
Peerfit
Industry
Health & Wellness
Duration
6 months

Peerfit, a wellness and fitness benefit provider, partnered with SAESO to re-platform its technology foundation following the sale of its core business assets. The engagement was within a defined timeline and attracted numerous regulatory considerations. We designed, architected and delivered a compliant new platform, conducting a global customer and data migration — ensuring continuous business operations.

The Opportunity

Enabling Business Continuity to Generate Shareholder Value

To protect shareholder value after the diversification, the business needed to quickly rebuild its technical operations, launch new compliant technology, and successfully serve global customers from the new platform. The ability to relaunch within the defined transaction timeline would enable retention of the existing customer base and unlock significant post-close revenue potential. 

The Solution

Rapid Platform Rebuild in a Regulated Environment

SAESO partnered with the client to define, design, and implement a new platform architecture from the ground up. Within six months, we delivered a fully compliant technical stack — including platform infrastructure, data and security architecture, and customer-facing experiences, followed by a full-scale global migration. 

Operating within a regulated industry, we ensured HIPAA, CAN-SPAM, TCPA and SOC compliance by engineering secure systems and implementing the operational policies and governance controls required for ongoing compliance. 

The Impact

$40MM Additional Business Value

Our delivery enabled the business to continue operations post-close, preserving customer relationships and unlocking secondary value for shareholders. The business has since been acquired for $40MM — value made possible through SAESO’s timely and compliant platform execution.

Testimonial

Our client’s speaks

“We’ve been using the Synapse app and dashboard for several months now, and it’s been a game-changer for our business. The seamless integration of customer data and analytics has allowed us to gain valuable insights into our customers’ needs and preferences, enabling us to tailor our services more effectively.”
Jhon Henry
Ceo, Co-founder Synapse