Journey optimization focuses on mapping out all the potential touch points a customer has with a brand’s digital experience, from initial awareness to purchase and beyond, and then optimizing the optimizing to create a seamless, positive experience. At SAESO, we work with clients to map the customer journey, understand the customer’s needs and expectations at each stage, personalize where appropriate and using data-driven feedback. SAESO’s approach creates a virtuous circle in which the journey is constantly being optimized.