Website Tracking

In a democratized world of marketing capabilities, business users are now in the driver’s seat — deciding what digital signals to capture and quickly taking action. Structuring an organization’s measurement and tracking efforts is essential to the reliable capture of First Party Data in Customer Data Platforms (CDPs) and other systems.

Digital behavioral data is a critical input into so many functions — analytics and insights, media management, CRM, and journey optimization. SAESO’s experts apply a broad understanding of these areas in assisting our clients’ Marketing and Product teams with measurement strategies, tracking deployments, and lifecycle management.

Ensure Compliance in 1st Party Data Capture

As consumer data privacy and consent management continue to evolve, new regulatory demands have arisen for businesses to maintain governance over all data captured. Maintaining a structured governance over website tracking is essential. SAESO’s implementation specialists bring deep experience in working with modern tag management tools, tracking integrations, and compliance platforms.

Working in partnership with clients’ Compliance and Governance teams, SAESO’s analysts and implementation experts develop shared processes to ensure that JavaScript tag management operates within purview of centralized oversight. With key groups involved early, site tracking remains fast moving — matching the operational cadence of site analytics, media tracking, and marketing platform data collection — all without unnecessary dependencies on technology workstreams.

Develop Tracking for Mature Web Architectures

Web architectures have shifted. With the advancement of website technology to dynamic front-end driven by React, Next.js, Node.js, Angular, and Vue.js, the fundamentals of tracking website activity have become more complex.

SAESO supports clients in their readiness to adopt new web technologies — navigating the architectural decisions associated with modern website and Digital Experience Platform (DXP) implementations.

Clients look to SAESO for expertise with technologies, languages, platforms, and frameworks in architectural discussions with Product Engineering teams. With extensive experience navigating the perspectives and knowledge bases of technology teams and system integrators, SAESO ensures that the interests of the business are effectively represented.

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